Virtual Assistant Association Hosts Teleseminar on July 17 to Help Small Business Owners Understand the Benefits of Target Marketing and How to Zero In on Their Ideal Market

Marketing expert, Jim Logan, to show Virtual Assistants and other small business owners how target marketing can bring greater clarity, attraction and results in their marketing efforts

FOR IMMEDIATE RELEASE

Contact: Danielle Keister
Email: thevacoc@hotmail.com
Phone: 888.648.0566

TACOMA WA, July 1, 2008—There are a number of things you can do to grow your business — being clear about who you are, the value you represent, and the meaningful benefits you offer your clients when speaking with them are at the top of the list.

More than identifying your ideal clients and approaching them for business, you need to profile your ideal customer and present yourself in a way that attracts them to you and your services. There may be a thousand things you can do for a prospective client, but it's likely there's one thing you do in particular that attracts the prospect and compels them to become a client.

That's the essence of target marketing — identifyinga prospective market and communicating with them in such a way they are attracted to your offer and want to become a client. Better, they feel compelled to do business with you.

Benefits of target marketing are decreased sales cycles, value-based pricing, higher margin sales, greater client retention, and more repeat business.

However, target marketing is frequently misunderstood, often getting a bad rap from newer business owners who are afraid being too specific will result in lost opportunities. But that's not how target marketing works. By getting extreme clarity and focus, you actually open your business up to more opportunities than you could ever imagine.

Join us with Jim Logan as he shows you how to use target marketing to achieve all these things in your business... and more.