Virtual Assistant Association Hosts Complimentary Teleseminar on November 20 to Show Service Professionals How NOT to Undersell Themselves in a Down Economy

Women's Earning Institute director Mikelann Valterra addresses self-employed service professionals struggling to earn their worth in this economy.

FOR IMMEDIATE RELEASE

Contact: Danielle Keister
Email: thevacoc@hotmail.com
Phone: 888.648.0566

TACOMA WA, November 1, 2008—Many small business people worry they won't make enough money, but find themselves giving away free time and discounting their services in other ways. On November 20, Mikelann Valterra, director of the Women's Earning Institute will address self-employed service professionals struggling to earn their worth in this economy in a complimentary teleseminar hosted by the Virtual Assistance Chamber of Commerce.

Women who "underearn" deal with complex emotional issues around making money. In this power teleclass, Valterra will explore the psychology of why even successful business women undersell themselves and what to do about it. Attendees will get to look at the emotional and financial cost of discounting themselves and their services, as well as the message that is conveyed when they suppress their fees. Discussion will surround the topic of how service professionals can protect their time as well as what people really want to buy. She will also explore the hard notion that not everyone should be able to afford a service professional's fees and how this translates when the economy is down.

A few of the issues that will be covered include:

• How and why women under-price themselves;
• How getting in touch with "resentment" can make them more money;
• How to avoid discounting;
• How to protect time;
• How to charge their full fee and feel great about it!