How to Write Articles to Market Your Business, Even if You Are Not a Writer

Presented by Jan King, The Publishing Store

Every marketing book and seminar tells you that you should be writing articles to promote your expertise and your business. But if you have never written before, where do you start, and how do you know you have anything to say?

Writing articles is a great way to enhance your reputation as the go-to person who has deep expertise in the work you do every day. You may choose to write several articles at once or simply write them when new ideas come to you. Another great time to write is when a client asks you a question you can't fully answer. If you need to research a topic, chances are others are asking the same questions and needing answers.

Jan B. King is a book publishing expert and author of numerous articles herself (just Google "Jan B. King" to see them). She says, "When I started to promote my first book, I had to find an interesting and short way of letting people know who I was and what I could do for them. Writing articles was definitely the right answer. Every week I still see that people have used articles I wrote five years ago in their new ezines. If you do it right, you have a way to market yourself for years to come."

Jan has helped hundreds of people get their expertise out on paper as books and articles and she can help you, too. You don't have to be a writer to write articles and in this session, Jan will share with us: